ARTICLE
Communica, Inc., a Toledo-based integrated marketing communications firm with offices in Charlotte, NC; Columbus, OH; Detroit, MI; Lexington, KY and Shanghai, China has merged with The Pursuit Group, a Toledo-based content marketing and funnel management firm with a Columbus, OH office. The two companies have worked closely together for many years to service a global client base primarily in the business-to-business arena. For three decades, Communica has developed smart, effective, award-winning advertising, marketing and public relations for an extensive list of clients locally, nationally and globally — from Fortune 500 companies to the latest startups. With the marketing, PR and advertising landscapes continuously changing and becoming more integrated, it made sense to combine the strengths of the two companies for expanded service to our clients. According to Communica CEO Jeff Kimble, “We have worked closely with The Pursuit Group for years. They bring additional expertise to our clients and we felt that it was time to formalize our relationship.” Since 2003, The Pursuit Group has helped business-to-business enterprises improve their revenue generation performance. By combining expertise in funnel management and content marketing with advanced marketing technology, the company helps its clients generate leads, turn more leads into sales, and grow current customers into bigger and longer-term customers. Barry Rosen, Pursuit Group principal, talks about the merger this way, “We always had great admiration for Communica's work and had real success whenever we teamed with them to serve clients. And, as the B2B markets we serve have been forced to navigate new buyer needs and behaviors, it was easy to see how our marriage would be an opportunity to better serve them. It’s unique and powerful. Our strengths in funnel strategy, content marketing and marketing technology and their expertise in branding, marketing communications and media are hard to find in one cohesive package.” The primary principals in the agency are Jeff Kimble, Debra Monagan, Barry Rosen and John Edwards. The agency will retain the name “Communica, Inc.” and Toledo as its headquarters where it currently occupies three buildings downtown. Downtown Toledo has been Communica’s home more than 27 years. Communica and The Pursuit Group are also in the process of consolidating their Columbus offices. About Communica, Inc.: Communica is a full-service marketing, advertising and public relations agency headquartered in Toledo, Ohio, with offices in Columbus, Ohio; Detroit, Michigan; Troy, Michigan; Lexington, Kentucky; Charlotte, North Carolina; and Shanghai, China. Communica provides comprehensive, integrated, brand-driven business-to-business and business-to-consumer marketing communications solutions for a broad range of national and international clients. Communica brings together the best in strategic thinking, creative excellence and account service. The priority the agency places on client service translates to the highest degree of responsiveness to deadlines, budgets and creative input. For more information, contact Debbie Monagan, APR, at 419-244-7766, dmonagan@communica.world.